BigCommerce conducted a study of over 3,000 consumers to find out how shoppers are buying in 2018. While 87 percent of all consumer spending still happens offline, the shopping journey as a whole is much more digital and multichannel.Before Making an In-Store Purchase:
- 39% of digital consumers visited a brand’s website
- 36% read customer reviews
- 33% attempted to price match the product online
- 32% found the brand on Amazon
On average, survey respondents still spend 69% of their discretionary income each month in-store.