Without question, the pandemic has changed the way consumers shop. The number of online purchases has skyrocketed, with many people embracing the “click-and-collect” method. On the business side meanwhile, retailers are now expected to deliver services that are not only convenient and safe but also more personalized. To that point, it has been reported that 91% of consumers now prefer brands that offer recommendations and deals relevant to them as individuals.
Retailers have turned to algorithms to reach these pandemic-era demands. These programs analyze consumer data, generate key insights and even automate processes that can boost customer engagement, conversion and loyalty.
