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Consumers to spend $96B on tech for the holidays

October 29, 2018

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Sight and sound will drive holiday technology gift sales this year to record sales. Televisions and smart speakers equipped with video displays are among the leading gift choices, and voice tech is driving growth in that category of products, as well as voice as a method of shopping, reported CTA.

Voice became a fourth sales channel last year, as shoppers used that technology in its various forms — phones and tablets, smart speakers, smartwatches with a voice functionality and chat — in addition to brick-and-mortar, e-commerce and mobile commerce, CTA said. For example, 24% of survey respondents intend to research planned purchases using a digital assistant, and 16% think they will use voice tech to make a purchase. As more of the voice-enabled devices are bought by consumers, that, in turn, will propel this shopping trend into the future.

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