“Can H&M continue to make money in the Chinese market? Not anymore,” Xu Guixiang, a Chinese government spokesman, said at a news conference on Monday morning.
His comments escalate the war between fashion retailers, including H&M, Burberry, Nike and Adidas, and the Chinese government.
These Western fashion and luxury brands have chosen not to buy cotton picked by Uyghurs over concerns about child and forced labor. In return they face a tirade of furious abuse in Chinese media. Their local ambassadors have quit and Chinese consumers have boycotted their products.