Figures from Wunderman Thompson Commerce have revealed that consumers are set to spend up to 50% less than usual this Black Friday.
Overall spend per consumer is expected to fall from £168.18 in 2021 back to the 2020 average of £86.06.
However, Amazon can breathe somewhat of a sigh of relief as 66% of Black Friday shoppers are poised to purchase from the ecommerce giant‘s platform.
Over three quarters (76%) of shoppers said their proportion of online spend will likely increase this year as they search for the best deals, range, speed and convenience offered by marketplaces such as eBay and Amazon.