Black Friday essentially began a month ago in October with Amazon AMZN +2.3% Prime Day as retailers started taking advantage of early promotional tactics to win over customers long before Thanksgiving weekend. However, even with the longer season for holiday selling, Black Friday and Cyber Monday will remain supreme as the top digital days for holiday 2020. Projections for Thanksgiving Day, Small Business Saturday and the Sunday before Cyber Monday indicate massive increases in online purchases ranging from 36 to 50%. The numbers for online are staggering but brick and mortar retail will remain almost flat to last year. Here are the 20 most significant holiday numbers:
