Once in effect, the new pricing policies for third-party sellers in these categories will mean that apparel sellers will have the highest fees on the company’s marketplace compared to sellers in other categories, CPC Strategy said in a blog post. Fulfillment by Amazon fees for all categories is also going up effective Feb. 22, CPC Strategy noted.
The change signals Amazon’s confidence in its own apparel endeavor — which is well founded. More than half (52%) of apparel shoppers who bought clothing online in the last six months said they shopped at Amazon, according to a survey of 1,500 U.S. shoppers released by CPC Strategy earlier this month.
