Freeshippingday.com celebrated its 10th year on Friday as the demand for last-minute gifts grows. Holiday shopping has been accomplished more online this year than ever, and a lot of that started early. Despite a high level of confidence against the backdrop of a healthy economy, consumers remain budget-minded, though, and expectations for free shipping have been high.
Most online shoppers will have taken advantage of free shipping (94%) and conveniences like buy online, pick up in store (49%); 19% will take advantage of expedited shipping and 12% will use same-day delivery, the National Retail Federation found in research earlier this year.