Brands in all categories were met with continued disruption over the past year, but retail was the “bellwether,” according to this report.
“Having been battered and thoroughly transformed by e-commerce, retail led category value growth for the second consecutive year, with a rise of 35%,” the authors say. “Two Chinese e-commerce giants [JD and Alibaba] drove the retail surge. … These two Chinese brands also led the Top 20 Risers, the list of brands that increased most in value year-to-year, followed by another Chinese brand, Moutai.”
