Facebook has seen a slew of new retailers including Adidas, Puma, HP, Ford and Best buy pull their advertising as pressure mounts on the social media company to take action.
The #StopHateForProfit campaign is continuing to gather pace as more major companies announce plans to stop buying advertising across Facebook and Instagram, which it purchased in 2012, throughout July.
Despite the boycott already wiping $56 million off Facebooks market share value, seeing stocks drop around eight per cent, none of these brands represent Facebooks biggest advertising spenders.
