Abercrombie & Fitch is setting its sights on Chinese teens in a new partnership with China’s online giant.
The retailer will start selling its namesake brand and Abercrombie kids line on Alibaba Group’s Tmall website, starting on July 26. Tmall, which is China’s largest consumer website for brands and retailers, has carried Abercrombie’s Hollister brand since 2014.
Launching Abercrombie on Tmall will greatly expand the teen brand’s distribution in a vast country where it currently operates only 10 physical stores (all in mainland China) .and a local site at abercrombie.cn.
