The physical store will continue to be a key component in the omnichannel retail landscape of the future, according to PwC’s latest report “The New Retail Ecosystem: From Disrupted to Disruptor.” However, the future of shopping must include seamless, brand-defining experiences across all channels in order for retailers to remain competitive against major disruptors such as Amazon.
In the report, PwC offers six key strategies that retailers are using to navigate the new retail ecosystem: Pricing, loyalty, fulfillment, assortment, platform and innovation. While new entrants and disruptors are helping to shape this retail landscape, experienced retailers can still adapt, survive and thrive.
