With COVID-19 case counts declining and vaccination efforts underway, eager consumers and retailers are both looking hopefully toward a future return to normal. And while the timeframe is still fuzzy, one thing is clear — the “normal” that we’ll find ourselves in post-pandemic will be familiar, but also fundamentally different, from the world we knew before COVID-19.
The pandemic has forever altered consumer behavior, and this year in particular consumers find themselves in a kind of limbo — hope is on the horizon, but “normal” isn’t here yet.
