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5 Tips To Build a Post-COVID-19 Retail Strategy

September 28, 2020

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Retailers have spent the past few months putting out fires, with no extra time to plan for the future. As physical stores reopen, here are five things to help you refocus your strategy and stay ready for anything.

1. FIND YOUR SILVER LINING

After every storm there’s a rainbow. Although COVID wreaked havoc on businesses, it’s important to not panic. Be sure you’re ready for your silver lining by revisiting product launches, campaigns and promotions with your merchandising, marketing, supply chain and commerce teams. This cross-functional planning exercise will reveal risks and opportunities, and allow teams time to pivot, plan and address them before it’s too late.

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