Social responsibility and sustainability are a top-of-mind issue for the retail industry today.
As consumers clamor for greener ways, the industry is simultaneously developing what an ethical future looks like. From building eco-friendly stores and supply chain networks, to rethinking what’s sold in the first place and how it’s sold, the future is being forged now.
RIS research finds 51% of retailers rank the importance of brand values, such as sustainability and ethically sourced materials, as important to a retailers’ customer base. Only 15% say it’s not important. Meanwhile, CGS found a majority of U.S. Gen Z shoppers (60%) and Millennials (59%) are in support of a national/global sustainable law.
