The end of summer brings Labor Day picnics, last minute beach days and, of course, the traditional back-to-school shopping trip. Times are changing, though: the days of jumping in the station wagon and heading to your favorite retailer for the latest and greatest school gear is no longer a necessity for today’s consumer.
Retail has become ubiquitous; you can get anything, anytime and anywhere. In fact, eMarketer predicts that Back-to-School e-Commerce sales will grow 15.3% this year and account for 7.9% of total sales.
