Amazon is contributing to the rise of apparel e-commerce thanks to its expanding private label lines and services like its now widely available Prime Wardrobe try-before-you-buy service. But it’s also getting a major boost from specialty retailers that traditionally sell through stores.
Internet Retailer notes that Children’s Place, which stands at number 113 on its Top 1000 list, is in the midst of a $50 million “digital transformation” that involves 100 initiatives including in-store Wi-Fi, click-and-collect services, no-minimum free shipping and in-store mobile checkout.
