PwC’s survey results indicate that brands and retailers need to be prepared for the growing number of consumers who will shop on their phones or checkout at stores using a mobile device. Cross-channel strategies will be key with 75% surveyed saying they’ll shop both online and in stores, spending more on average ($1,379) than those who shop only online ($1,075) or only in stores ($742).
Social media apps like Instagram, Pinterest and Snapchat have been gearing up their mobile commerce capabilities in the past year. All three have added shoppable ads to help brands make direct sales.
