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Your Plan A for Gen Z: How Retailers Should Tackle the Next Generation

Generation Z has been described as many things — avid gamers, Snapchat aficionados and tech addicts. Born roughly between 1995 and 2010, this cohort, also known as centennials or post-millennials, has emerged on the retail scene as a force to be reckoned with.

Recent research shows that, although it has yet to reach prime earning years, Gen Z is projected to represent 40 percent of all shoppers, influencing $600 billion of spending in this year alone. Members have never lived in a world without the internet or mobile phones and can buy just about anything online. And yet, Gen Zers are more likely to shop in a brick-and-mortar store than the generations that have come before them.

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