Managing customer personalization and developing a strong connection is key for retailer growth in 2022. Wine Access, a leading direct-to-consumer online wine retailer, saw a sharp increase in demand and achieved double digit growth in 2020 when many businesses were struggling to stay afloat. Joe Fisch, the CEO and CFO of the brand, shares what led to this boost in business.
“In 2020 during those first few days of the shutdown, everyone was scrambling and trying to make sense of what was going on,” Fisch said. “Then about two-to-three weeks after the shutdowns, we saw a pretty rapid rise in wine consumption. Wine Access, being an online platform, grew in 2020 and saw really high double-digit growth.