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Will Santa be bringing as many toys this holiday?

September 8, 2020

Walmart this year introduced an online focus group of kids to rate toys, rolled out an interactive tool that lets kids and parents try out toys virtually and came up with a “hottest toys” list influenced by pandemic-related behavior shifts.

“Toys play a critical role in families’ lives as they spend more time at home and parents seek ways to keep kids engaged with learning-based play,” said Steve Ronchetto, Walmart’s VP of toys, in a statement.

Walmart’s “hottest toys” list includes some suited to kids spending “more time at home” as well as those promising “limitless outdoor play” and to keep kids “busy and engaged for hours without a screen.”

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