Top
image credit: Adobe Stock

Will most Americans spend Black Friday shopping on their phones?

September 30, 2022

Black Friday still draws large crowds to malls, shopping centers and stores, but a large percentage of Americans will spend the day opening apps and shopping from the comfort of their homes.

New research from Wunderkind shows that 71 percent of U.S. consumers plan to shop online on Black Friday and Cyber Monday this year.

Clothing and shoes top the list of gifts that consumers plan to buy at 65.7 percent, followed by gift cards (51 percent), technology products (49.8 percent) and video games, 44.6 percent.

Read More on RetailWire