Where are you selling these days? Your website, of course, but what about Amazon? Maybe Walmart.com? Etsy, even? How about Facebook or Instagram shopping?
It’s no secret how important the digital world of commerce plays to any brand these days. Where a sole web presence was once all that was required, you must now maintain a storefront on a multitude of channels, marketplaces, social media shops, etc. This makes the ever-increasing number of channels now requisite for success in today’s e-commerce world.