It has long been understood that the customer is at the core of any business, especially retail. Without customers, there is nothing. Retailers putting anything other than the customer at the focal point of their business are doomed. In fact, according to NewVoice, 50% of people will engage with any company (retailer or otherwise) more frequently after a positive customer experience and 73% of consumers say friendly customer service reps can make them “fall in love with a brand”. These are some pretty important numbers.
Creeping up everywhere, “omnichannel retailing” appears to be the hot topic of the day.
