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Where are curbside and BOPIS services falling short?

October 26, 2020

The core fundamentals of assuring a positive curbside and in-store pickup experience are: having a designated pickup location, easy online account creation, providing contactless order pickup and having orders ready when promised, according to a study from Ipsos.

The study, which involved a survey of 2,000 U.S. consumers as well as mystery shops, comes as BOPIS and curbside pickup usage have increased significantly since COVID-19 began, with shoppers planning to use the services at the same or higher levels after the pandemic subsides.

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