When it comes to providing a positive environment for online shoppers, one retailer stands above the rest.
In conjunction with its 18th Annual Mystery Shopping Study conducted in the fourth quarter of 2015, the e-tailing group has released its ninth annual Customer Experience Index. Nordstrom.com received a top score of 86.75. Websites are scored on a 100-point scale based on an assessment of metrics from five key pages, presence and execution of vital merchandising tactics, and exemplary customer service.
