Several retailers are bolstering their loyalty programs, with most making it easier to earn rewards without membership fees or even the need for a store credit card. Macy’s, DSW, Gap Inc., Kohl’s and Target have all tweaked their programs in recent months.
But few are charging for membership. The exceptions are warehouse retailers like Costco and BJ’s Wholesale (which recently announced it would open its doors to non-members for holiday shopping), Amazon and Bed, Bath and Beyond.
