image: Walmart from Bentonville, USA

Walmart, Target and others begin final online holiday push

December 11, 2017

Walmart’s latest salvo in the holiday sales wars represents both its efforts to become a more aggressive player online as well as recent moves to nudge online customers to its stores.

It comes amid a holiday period buoyed so far by a healthy economy, brisk consumer confidence and cooperative weather.

It also comes as the largest traditional retailers are taking Amazon more seriously as a competitor. The upgrades and discounts are a boon for customers, but they have also sparked concerns about a damaging price war.

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