Are you wondering how the economy will fare in 2023? As economic projections remain uncertain, many brands are left wondering how to react. But amidst the chaos, there’s a reason to be optimistic – the retail media landscape in Europe is expanding.
According to IAB Europe’s Chief Economist, Daniel Knapp, retail media ad spending is projected to increase by 2.4% in 2023. Several large retail groups, including Morrisons, Tesco, Sainsbury’s, and ASDA, are adding their own retail media offering, while smaller marketplaces like bol.com are launching their own retail media projects.
