Time-consuming processes and the need for specially trained and/or dedicated returns counter staff can make returns a costly operational expense. Instead of what could have been a pleasant experience that led to repeat purchases, long lines and unclear policies can have consumers forfeiting the hassle of the returns counter, leaving the store with their hands in the air and unwanted, unreturned items in their shopping bags.
It doesn’t have to be this way. Returns don’t have to be the annoying cousin that you are obligated to invite to the family reunion.
