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The Next Generation of Shoppers Needs a Next-Generation Strategy

Your grandma shops online. Many baby boomers do.

But for retailers, having an online strategy isn’t enough — especially if it’s an outdated one, and only designed for one generation.

A new generation of shoppers, Gen Z, are bending online shopping to their will. Their preferences and values are making it more convenient and spontaneous…more interwoven with social media…and in some cases, more like a game.

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