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The Buy-Now-Pay-Later Option That Consumers Are Raving About

More and more retailers are allowing customers to pay for products in installments, with big players such as H&M, ASOS and Topshop having the service readily available for shoppers. Research from Splitit, a global installment payment solution provider, found that 35 percent of shoppers are more likely to make a purchase online if retailers offered the ability to pay in interest-free monthly installment payments.

“What we’ve found from our customers is that one of the greatest parts about making a purchase through our service is the price and interest-free monthly payments, which allows them to manage cash flow and pay over a period of months,” Brad Paterson, CEO of Splitit, said. “This makes purchases more achievable and they can borrow what they need.”

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