Last year brought many unexpected challenges for both retailers and consumers alike. Shopping patterns drastically changed, most likely for the long run, as well as the products that customers were looking for and needed. Amid all of these changes and uncertainty, it is vital for indie retailers to understand the changes in consumer behavior due to COVID-19.
5WPR conducted their second annual Consumer Culture Report for 2021, which discusses the newfound shopping behaviors of shoppers. In their 2020 report, they put Millennials in the spotlight. For their 2021 edition, 5WPR took a closer look at Gen Z, those aged 16 to 21, in their survey.