Target has been investing in its retail technology since last year and it seems those changes are starting to resonate with shoppers. The big box retailer broke both traffic and comparable sales records in its latest quarter.
“At the beginning of 2017, we said that to position Target for the long-term success, we needed to make some bold investments in both capital and operating margin to accelerate our transformation and deliver more relevant experiences, brands, and fulfillment options to our guests faster,” commented CEO Brian Cornell. “The momentum of our results since that announcement, 18 months ago, makes us more and more confident that we are making the right investments. And that affirmation is coming most strongly from our guests. We’re seeing unprecedented traffic and the best comp sales trends in more than a decade.”