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Target’s Holiday Plan: Fewer Sales, More Focus On Everyday Low Prices

From “doorbusters” to “advance deals” to hourly specials all through Black Friday weekend (not to mention Cyber Monday), the holiday shopping season is a continuous barrage of retail promotions varying in quality and value. In an attempt to rein things in, Target says it plans to offer fewer sales this holiday and hope that customers will be won over by everyday lower prices.

Fewer Sales

While Target’s efforts to bring customers back into stores through remodels and streamlined displays has been successful, the retailer has previously cautioned that customers just aren’t spending as much on their trips to the big box store.

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