In just six months, Target has acquired a same-day delivery darling and scaled the service to 91 markets. And it’s on track to offer the service nationwide by the holidays, a company spokesperson told Retail Dive. That’s no small feat for a mass merchant playing catch up to the well-oiled logistics machine at Amazon.
“Same-day delivery was at the top of our list when we were thinking about ways to make shopping at Target even easier,” John Mulligan, Target chief operating officer, said in a statement about the expansion. “Shipt’s personalized, customer-focused approach fits perfectly with our commitment to deliver a convenient, exceptional experience…”
