Sephora’s loyalty efforts took a different turn this week, as the retailer announced store-branded credit card options as another avenue for customers to earn rewards.
The specialty beauty player had already made changes to its loyalty program this year, adding more perks to the Beauty Insider Program in January. That’s on top of increased rewards the retailer introduced in August last year and a members-only social platform launched the year before. As a result, Sephora has become widely known for its loyalty offerings, along with competitor Ulta, which both count loyalty among their top assets.
