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Putting the Customer First: Building a Profitable Online Presence

They say you can never go back. Nowhere is that more true than the retail market, which has seen a fundamental shift among consumers in the wake of the pandemic. Online is now the preferred method of shopping. The question is: are retailers ready to handle it? This article examines how application programming interfaces (APIs) and customer identity and access management (CIAM) technologies are assisting retailers in building a more engaging, efficient and profitable future with their online presence.

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