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Will Nike kick up sales on Jet.com?

September 26, 2018

Nike has garnered much attention over the last few months, for better or for worse. The brand earlier this month announced it would begin selling apparel, accessories and shoes on Jet.com — the Walmart-owned e-commerce marketplace that caters to wealthier, urban millennials.

The partnership isn’t the first of its kind for Nike. Last year, the company shocked many when it began selling directly on Amazon. At the time, some industry experts warned the move may blow back on Nike. But at the end of last year, CEO Mark Parker told analysts the partnership was “going well” and that the company would expand its pilot sales on the channel.

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