Amazon’s newest marketplace is based in the United Arab Emirates but has enjoyed popularity throughout the Middle East as Souq.
Egypt provided the greatest amount of traffic to Souq.com at 38.1% over the past year, followed by the United Arab Emirates at 27.1% and Saudi Arabia at 22.5%, according to digital intelligence firm SimilarWeb. As of March this year, Souq.com had 73.4% share of the shopping category in Egypt, and 49% in the United Arab Emirates, according to SimilarWeb research emailed to Retail Dive.