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Amazon rebrands Souq

May 2, 2019

Amazon’s newest marketplace is based in the United Arab Emirates but has enjoyed popularity throughout the Middle East as Souq.

Egypt provided the greatest amount of traffic to Souq.com at 38.1% over the past year, followed by the United Arab Emirates at 27.1% and Saudi Arabia at 22.5%, according to digital intelligence firm SimilarWeb. As of March this year, Souq.com had 73.4% share of the shopping category in Egypt, and 49% in the United Arab Emirates, according to SimilarWeb research emailed to Retail Dive.

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