There are some products consumers will never feel entirely comfortable buying exclusively online. While online sales of cars have improved thanks to companies like Carvana and Vroom, most people still want a test drive to kick the tires, as the saying goes, before closing the deal.
Mattress sales are not all that different. Many consumers prefer visiting a store to give their mattresses a bounce before making a purchase. Yet one mattress company is making major strides across both online and offline retail sales after reinventing its underlying IT infrastructure.
