Lululemon expands test for 1st loyalty program

December 7, 2018

Despite a slight resurfacing of the retailer’s work culture problems, in the form of a lawsuit filed against the former CEO by an investor, Calvin McDonald’s second quarter at the helm proved a positive one.

Lululemon’s strong push to lure more male customers to stores has been evident through the launch of several menswear lines, and according to a call with analysts on Thursday, it’s been paying off. The company’s COO Stuart Haselden said on the call that “men’s continues to be an exciting growth story for us, posting some of our highest overall category increases. As we’ve mentioned previously, we are effectively ahead of schedule to reach our $1 billion sales goal for men’s in 2020.”

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