With the launch of the tier-based loyalty program and mobile app, The Container Store has made good on promises it made earlier this year.
“We have reimagined our loyalty program to provide our customers even more benefits than before while designing a program that is easy to understand and easy to access,” Melissa Collins, The Container Store’s chief marketing officer, said in a statement. “The new tier-based model will encourage repeat purchases and attract new customers. Both Organized Insider and our new mobile app are essential elements of our overall customer experience.”
