An increasing number of brands are seeing the advantages of influencer marketing. Customers want to purchase products that are used by people they trust, and that includes the influencers they follow on social media.
Influencer marketing is not just a way for retailers to attract new customers, but it is also a great way to retain customers through repeated campaigns. If the influencer trusts you, they are likely to continue to want to work with you and promote your products. Word-of-mouth marketing, such as these campaigns, has a 37 percent higher customer retention rate than traditional advertising.
