Many factors go into customer loyalty, from the most basic (offering quality products that shoppers want) to more emotionally driven considerations. But just because these reasons are less tangible than a retailer’s product assortment, it doesn’t make them less important. Case in point: the Kroger Zero Hunger Zero Waste initiative.
“We began this platform as a strategic mission to solve big systemic problems across food insecurity and food waste,” said Barbara Connors, VP of Commercial Insights at 84.51°, Kroger’s retail data science and insights company, in an interview with Retail TouchPoints. “Customers that participated in the campaign both contributed to the cause but also increased their loyalty to Kroger.
