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H&M expands loyalty program to US

May 17, 2019

H&M’s loyalty program was launched in 2017 and, before this U.S. debut, had garnered more than 35 million members, Kate Ormrod, lead retail analyst at GlobalData Retail, said in an email to Retail Dive earlier this year. In the relatively few areas where it’s offered, the program “helps H&M to stay top of mind in a competitive market,” she said in comments on the company’s most recent quarter. “With plans to launch an upgraded version, it would be sensible for H&M to offer a premium paid-for option in the UK elevating free delivery to next day, akin to ASOS Premier.”

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