Apparel company bebe has unveiled its new online store and enhanced loyalty program. The revamped direct-to-consumer bebe.com and its underlying technology enable a frictionless and personalized shopping experience.
The rollout of bebe’s new online shopping experience is the latest move in its evolving e-commerce strategy, focused on streamlining business operations and driving direct-to-consumer sales. In addition to providing the technology backbone and design for the retailer’s store, Branded Online is providing full-service support including creative and marketing as well as development, logistics and fulfillment.
