Leverage key events to drive shoppers in-store

March 18, 2019

As a retailer, there are a number of tentpole events that you can leverage to drive shoppers in-store. With precise targeting, effective tools, and actionable insights, you can reach shoppers around the events that matter most to them. Here’s how to win at retail, year-round.

Retail e-commerce sales in 2018 were expected to surpass $2.8 trillion globally, and online transactions are growing at three times the rate of offline transactions. However, almost 50% of Americans still prefer to shop in-person, and 64% of the country’s total shopping budget is spent in-store.

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