Lego’s campaign, which is part of the brand’s “Rebuild the World” effort, celebrates how the creativity inspired by its construction sets can inspire adventures, even when consumers are stuck at home. Holiday celebrations are expected to be particularly muted this year, as the health crisis will likely curtail travel plans and large family gatherings.
With its focus on e-commerce channels, shoppable formats and Spotify playlists, the Lego campaign is well-suited for how consumers have been shopping and entertaining themselves during the pandemic, trends that are likely to continue this holiday season and beyond.
