If you want sustained success — and if you want to maximize your income — you’ve got to interrupt customers. You have to pick up the phone, walk in the door, or send an email or text message.
You have to interrupt a customer who is not expecting to hear from you.
No matter the circumstance, the fact remains that you’re interrupting their day to talk about something you want them to hear, do or buy. You don’t have a scheduled appointment and they are not expecting you to call, write or make a personal appearance at their office.
